About FLP Company
About FLP Company
Forever Living Products (FLP) has grown from the dream of one man into the dream of millions of distributors and eager consumers. Rex Maughan had dreamt of a business idea that would bring together two goals that were closest to his heart: better health, and financial freedom.
He finally figured it out in 1978. He discovered that by combining a
new set of natural alternatives for improving health with a marketing plan,
he achieved a greater sense of wellbeing, at the same time gaining
greater control over how he spent his time and earned an income.
Unknown
to Rex and his first set of distributors, a lot of people the world
over were desperately searching for those same alternatives, namely,
nature’s sources of good health and beauty, as well as more
flexible sources of income. Thus, the 43 people who attended that
first-ever FLP products meeting in Tempe, Arizona in 1978, could not
have foreseen the unimaginable business
success that have resulted from their humble attempt to offer
nature-based drugs to the public while achieving for themselves some
measure of financial freedom.
The reality has been overwhelming. FOREVER
is today a multi-billion dollar company doing business in over 147
countries. It is also the world’s largest grower, largest distributor,
and largest manufacturer of Aloe Vera. From its International
Headquarters in Scottsdale, Arizona, Rex Maughan, founder and CEO of
FLP now directs the activities of the over 9.3 million distributors,
who enjoy the support, tools, and guidance that they require to live
healthier lives and grow their businesses. Their products include Aloe Vera drinks, Aloe-based skin care products and cosmetics, as well as a full line of nutritional supplements and bee hive products. FLP boasts of a complete system for naturally achieving better health and beauty — and a fat purse, too.
The opportunity — FOREVER marketing plan
The caliber of FLP’s range of products and the simplicity of their business plan
has remained the major attractions for many who decided to give it a
try. Indeed, some started out as customers merely in search of better health products, then became satisfied customers, and ended up FLP
distributors. Others saw the business potentials right away and
started building successful distribution chains. Whatever their initial
reasons for getting involved with the company’s products, the results
was the same: their businesses flourished, and they began to help
others to become healthier and wealthier.
Most distributors attribute the success of FLP’s marketing plan to its simplicity, one of the easiest to get started in one’s own business. With FLP’s products, you‘re starting with proven, consumable products, in a stable, 30-year-old company, and in a relentlessly growing industry. The marketing plan is such that once you get started, FLP will supply you with the structure and support that will help you grow your business to whatever size you desire. Their marketing plan is generally believed to be secure and does not allow for pass-ups. In other word, once you reach any position in the marketing plan, you’ll stay there and enjoy the success of your team. FLP business plan is primarily designed to help determined individuals to build solid, stable businesses.
Most distributors attribute the success of FLP’s marketing plan to its simplicity, one of the easiest to get started in one’s own business. With FLP’s products, you‘re starting with proven, consumable products, in a stable, 30-year-old company, and in a relentlessly growing industry. The marketing plan is such that once you get started, FLP will supply you with the structure and support that will help you grow your business to whatever size you desire. Their marketing plan is generally believed to be secure and does not allow for pass-ups. In other word, once you reach any position in the marketing plan, you’ll stay there and enjoy the success of your team. FLP business plan is primarily designed to help determined individuals to build solid, stable businesses.
In My Opinion
I would say that FLP offers a fair chance to those who desire to own their own businesses with minimum capital investment. It is a MLM, no doubt. And like all other MLM businesses success comes through vigorous efforts to recruit others to sell FLP products, and have these ones recruit yet others, and so on.
Can you make money doing this? The evidence supports a yes answer. There are simply too many individuals (some of them very ordinary individuals) who have prospered selling and recruiting people to sell Forever’s natural health and beauty products, such that it would be hard to deny their success stories. But as pointed out earlier, this often calls for dedication and commitment and hard work. No success in any business has ever occurred totally by chance. The scale of the success is often what amazes the achiever, but not the idea of success itself, which is usually a result of taking the right actions, doing the right thing, working the right system and cultivating the right attitude.
Can you make money doing this? The evidence supports a yes answer. There are simply too many individuals (some of them very ordinary individuals) who have prospered selling and recruiting people to sell Forever’s natural health and beauty products, such that it would be hard to deny their success stories. But as pointed out earlier, this often calls for dedication and commitment and hard work. No success in any business has ever occurred totally by chance. The scale of the success is often what amazes the achiever, but not the idea of success itself, which is usually a result of taking the right actions, doing the right thing, working the right system and cultivating the right attitude.
The key to success with any network marketing company is how well you learn to market yourself and attract quality leaders to your business.
FLP company in numbers
May '78 - Grand Opening
in Phoenix, Arizona FLP introduces Aloe Vera Juice, Gelly & Lotions in several Western States
1978 - FLP expands across the U.S. Facial Kit Activator introduced
sales hit $1 MILLION!
1980 Aloe Vera of America manufacturing facilities in Texas purchased Forever Resorts opens
MARCH 1980 - FIRST MILLION
DOLLAR MONTH IN SALES!
JUNE 1981 FLP joins International Aloe Science Council Forever Resorts opens marinas in Callville Bay & Cottonwood Cove, Nevada Aloe Vera Juice receives Kosher rating Personal care line introduced
FLP's FIRST $1 MILLION DAY OF SALES IN JUNE! 1981
1983 FLP purchases Robson Bee Products - Bee products introduced FLP opens new corporate offices in Tempe, Arizona
1984 FLP becomes the first company to receive Aloe Science Council Seal of Approval for product purity & consistency
SALES TOP $100 MILLION!
1985 FLP introduces nutritional supplement Nature-Min 1985
1986 FLP introduces Aloe Fleur de Jouvence skin care system
1987 FLP introduces Aloe Fleur de Jouvence skin care system 1986
1989 FLP introduces Aloe MPD
1990 Forever Resorts buys Southfork Ranch
1991 Dominican Republic aloe plantation purchased - Aloe Vera of America expanded
1992 New warehouse added to Aloe
Vera of America in Mission, Texas
SALES EXCEED $500 MILLION!
1995 FLP purchases new 90,000 sq. ft. corporate headquarters in Scottsdale, Arizona
1997 Sonya Colour Collection introduced
1998 Dominican Republic aloe plantation expands to 5,000 acres
SALES TOP $1 BILLION!
2000 Foreverliving.com Website launched
2001 SALES TOP $1.3 BILLION!
2002 SALES TOP $1.77 BILLION!
2003 SALES REACH $2 BILLION!
2005 Operating in the US and over 110 countries with over 8 million distributors worldwide
2006 opened New Aloe Vera of America facility 274,000 sq. feet
Forever Launches New Corporate Logo – The Forever Eagle
2007 SALES CONTINUE OVER THE $2 BILLION MARK!
2008 Operating in the US and over 125 countries with over 8.75 million distributors worldwide
2009 Forever Giving foundation established to help worldwide people to fight against poverty, hunger, natural disasters and disease with focus on children. Sales increased 4,5 % worldwide.
2010 Operating in the USA and over 143 countries with over 9,3 million distributors worldwide. 720 000 new aloe plants were added
to Forever plantations. 7000 mosquito nets were donated by Forever Giving. Sales increased 3% worldwide.
Stabilized Aloe Vera Gel is theprinciple ingredient in FLP aloe - products:
Aloe Activator 99.66%
Aloe Vera Gel 96.239%
Aloe Berry Nectar 88.853%
Forever Freedom 88.86%
Aloe Vera Gelly 84.82%
Aloe First 78.435%
Aloe Propolis cream 74.7%
Aloe Lotion 64.385%
Rehydrating Toner 44.77%
Exfoliating Cleanser 43.404%
Shampoo Conditioning Rinse 43.0%
Gentleman’s Pride 42.0%
Aloe Bath Gelee 41.84%
Firming Foundation 41.0%
Aloe Sunless Tanning Lotion 37. 573%
Aloe Heat Lotion 37.573%
Aloe Body Toner 36.65%
Body Cond.Creme 36.0%
Moisturizing Lotion 36.0%
Night crème 35.25%
Bright Toothgel 35.5%
Aloe lips 35.4%
R3 Factor 35.0%
Aloe Liquid Soap 33.1 %
Aloe Scrub 31.0%
Aloe Deodorant 4.4%
Aloe Pro-set 3.85%
Rex Maughan founder of FLP
He's
a billionaire entrepreneur with operations in 147 countries, a host of
philanthropic projects worldwide and frequent flyer miles to match,
yet longtime Arizonan Rex Maughan is a surprisingly simple man.
He
reacted with characteristic humility recently when he learned that his
alma mater, the W. P. Carey School of Business, had named him to its
"Alumni Hall of Fame" for 2007.
The founder, chairman, president and CEO of Forever Living Products,
a Scottsdale-based line of natural health and cosmetic aides, said of
the honor, "I am proud of ASU, and of being a graduate. But I don't
feel like I've done enough to get into the Hall of Fame," said Maughan.
As
for the label "billionaire businessman," Maughan jokes, "It makes me
feel funny. I don't know how to write that many zeroes!" But the
Forever Living empire is vast. Founded in 1978 to make products from
the aloe vera plant, Forever Living at its foundation is a multi-level marketing business.
The company has grown from its roots, however, and now operates
resorts as well as marketing cosmetics. And Maughan himself is involved
day to day in the operations of his far-flung holdings.
An entrepreneur from real estate to health products
Maughan
grew up on a ranch in Soda Springs, Idaho, surrounded by a tight-knit
Mormon family. His life revolved around plant and harvest cycles,
horseback riding and friends -- one of whom is his right-hand man in
business today. Ranch life could be hard. During the lean times, he
recalled layering cardboard over the holes in his boot soles "so the
alfalfa stems didn't poke through." He never forgot those worrisome
moments; in fact, as an adult, he funneled that vulnerability into
building schools and digging wells in needy communities.
Similarly,
the scruffy ranch kid's love of the outdoors evolved into
environmental activism in the U.S. and abroad. He became involved with
the U.S. parks system, collaborating on thorny public-land and
cattle-grazing issues. In Samoa, when a Japanese company began logging a
rainforest, he persuaded tribal chiefs -- Maughan speaks Samoan -- to
cancel the contract and turn the acreage into a protected park; in
return, he built a modern school to replace the village's thatch-roofed
hut, and hired certified teachers.
Maughan
began investing in land while still working as an accountant in the
early 1960's, buying a few acres here, a small ranch there. Then,
tiring of accounting, he joined Del Webb, builder of retirement
communities, and spent the next 13 years working his way up while
steadily adding to his own real estate and ranching investments.
He
founded Forever Living Products in a two-room office. The company
initially made lotions from the aloe vera plant, a desert succulent
known for its healing properties. The product line has grown and
diversified, now encompassing 180 health and beauty aides ranging from
vitamins to aloe detergent, from spring water to lip gloss, from protein
powder to bee pollen. Since aloe vera is still a key ingredient in
many of Forever Living products, Maughan segued into aloe cultivation
and processing.
He
branched into the resort business in 1981, under the umbrella of a
sister company, Forever Resorts. "I like traveling and exploring
places, and I wanted to have fun while I worked, so it made sense,"
Maughan explains. "When someone asks, 'what did you do this week?' I am
likely to say, 'oh, I dedicated a new office building in Vietnam and
then we went to Lake Powell to check out the new boat engines and
choose between a few types of water skis.' Which means I had to tour
ancient ruins in a foreign country, then go water skiing and boating …
it's my job!"
Maughan
began buying resorts with sagging profits, sending in turnaround teams
and coaxing new revenue out of them. State authorities asked him to
take over boat and marina concessions at several national parks, too.
Today, Forever Resorts has 70 sites, including 25 game parks in South
Africa (where he's breeding extinction-threatened sable antelopes), the
Southfork Ranch featured in the '70s television show, Dallas, even a renovated castle in Budapest.
His
sprawling empire has grown too large to visit each country in which
Forever Living and Forever Resorts operate, a policy he stuck to for
many years, partly because he liked meeting distributors (there are
nine million of them). But Maughan says he still gets a keen sense of
satisfaction from talking "to people who have been using our products
and have better health as a result, and people who sell our
products, can afford a better lifestyle, and end up giving back to
their own communities. It's nice to see people move beyond worrying
over getting enough food to eat and putting a roof over their heads."
Lessons from the trenches
Along
the way, he's taken a few knocks and learned some hard-won wisdom. He
steers clear of consistently negative people; only gives advice when
asked specifically for help; does not lend money -- "it's the fastest
way to end a friendship" -- avoids workplace favoritism and evaluates
potential employees for honesty and integrity as much as for their
technical or business credentials. He's fond of home-spun metaphors,
likening a sunny attitude to "sticking a finger in honey. You can't do
it without getting a little honey on your finger, and then everything
you touch after that is a bit sticky."
Asked
why he's left competitors in the dust, Maughan is succinct.
Undercapitalization and dishonest business practices doom most of the
companies he's seen falter. Failing to cover expenses from revenues and
"robbing Peter while thinking they can pay Paul down the road" is the
most common offense, he adds.
He's
made his mistakes, including collaborating for many years with a
rancher who lacked the appropriate skill set and wasn't willing to
change in order to make a profit. "Eventually I had to tell him that I
couldn't afford to have him around, as I didn't have a big enough money
tree to satisfy all of his problems," Maughan explains. Public records
indicate a bitter lawsuit ensued, but was dismissed by a judge.
If
he had to start all over again today, and Forever Living was out of
the picture, he'd find a business niche related to archeology, where he
could explore past cultures, poke around antiquities and haunt
museums, all while on the payroll. That's why Maughan hunts for rundown
historical buildings when expanding Forever Living offices around the
world. He researches the structure's history, has it professionally
restored and then equipped for modern-day business operations.
Occasionally he falls in love with a building, renovates it and opens
it to the public as a museum, as he did with the Robert Louis Stevenson
home in Samoa.
A
second back-up career would be mining engineering, he admits. Maughan
is fascinated by geology, and dabbles in mining -- gold in Alaska,
sapphires in Montana, silver in Nevada. "Big stones, natural resources
-- it's all so interesting," he says.
He
doesn't plan on retiring -- ever. But Maughan says he's also a vastly
different person than he was 15 years ago, when his inner drive morphed
from profit-chasing to solving social and environmental problems.
"Nowadays, I spend more time working on projects to help people who
have less. That's what is fun, for me," he adds.
Bottom Line:
- Maughan is a corporate guinea pig, personally testing all new Forever Living health products, from aloe vera juice to weight-loss aides, before giving the green light to marketing.
- Despite the billionaire designation and the business and philanthropic awards, he "is still the same guy I was when working three jobs to get through college. I do about the same thing today I've always done."
- Maughan flies business class when traveling outside of the country, but eschews the "rich food and alcohol" served in first-class.
- He likes fancy wheels. The Jeep Wrangler is for everyday running around, but there's a Hummer and a Bentley in his Scottsdale garage, along with wife Ruth's sporty Aston Martin.
Gregg Maughan
Vice President
The
youngest of Rex 3 children, Gregg is a graduate of Arizona State
University and is fluent in Spanish. He started working with FOREVER
some 20 years ago, when he joined the Company to process orders. He
has worked in just about every department and has proven his dedication
and excellence at dealing with the complexities of our business.
He
is now responsible for Global Sales and Marketing and travels the
world tirelessly building FOREVER with an energy and vision that has
led to his success and recent promotion to Executive Vice President.
Gregg and his wife Terra, have four beautiful children: Sadie, Drew,
Sierra, and Gentry.
Why Aloe from FLP
Forever Living Products is the world’s
largest grower, manufacturer and distributor of Aloe Vera products.
Founded in 1978, the Company is dedicated to supplying products
that help people. Rather than adding a few drops of Aloe Vera to our
products, we start with fresh potent Aloe Vera and then add just enough
of the other ingredients, as is needed, to create a whole range of
personal care products (such as skincare lotions, shampoo and toothgel)
to name a few. In other words, the number one ingredient is 100%
Stabilised Aloe Vera Gel. We own our own extensive Aloe Vera plantations
in the Rio Grande Valley, southern Texas, as well as the Domininican
Republic and other parts of the Carribbean. Every step of the growing
process is tended by expert and caring personnel from the nursery
where the ‘pups’ are
nurtured, through to the meticulously cultivated fields of mature Aloe
Vera plants, and on to the carefully timed hand-harvesting. Only
mature Aloe Vera plants are harvested, when they reach their full
potency after four years of growth. No chemical fertilizers, herbicides
or pesticides are used on or near our plants. Our Gel is cold-pressed
within hours of being harvested, (no heat treatments or chemical
filtration) then the raw potent Gel is stabilised with our patented
stabilisation process with berries and fruits –
no artificial ingredients are used, to produce in the case of our Aloe
Vera Gel drink approximately 98% pure Aloe as it was harvested from
the plant.
In
1978 , Forever Living Products led the way for the world to discover
the great benefits of Aloe Vera and many items in the Forever Living
Product range carry the International Science Council Seal of Approval,
certifying the quality of Aloe used in each. Forever Living Products
is also a key member of the DSA (Direct Selling Association), FLP is
now authorised to carry the prestigious OFT (Office of Fair Trading
logo. The company has also been awarded the Investor in People
Standard.
1. FLP controls each and every of production process step
from choosing which leaves are ripe for harvest, right to through to
the storage temperature after bottling and world wide shipping. We are
not dependent on any other supplier.
2. FLP grows Aloe Vera without pesticides, herbicides, insecticides, fungicides or vermicides. Rather than use chemical artificial fertilizers, we use skin of our Aloe Vera leaves.
3.
FLP has massive plantations Rio Grande Valley, Texas, Dominican
Republic, and other Caribbean islands. Therefore we can tell you
EXACTLY how and where our aloe was grown.
4.
Our gel is extracted from freshly harvested, mature leaves and
stabilized to protect its essential nutritional content within hours.
The stabilization process is patented by Forever Living Products President Rex Maughan.
5.
No artificial flavoring or coloring is added to our gel. As there are
many harvests during the course of the year, color and taste may vary.
It has been known for some companies to add bleaching agents to their
Aloe Vera products, to keep the color consistent on shelves, all year
long. We firmly believe that the color is NATURAL and HEALTHY.
6.
Our Aloe Vera gel is NOT homogenized or filtered. Our drinks have a
rich pulp which settles and contains much of goodness of Aloe Vera that
is necessary in our daily diets. We advise you to shake the drinks well
to receive the full benefit from our pulp. There are some companies
who offer Aloe Vera with the pulp strained, giving it the appearance of
bottled water. In recent times, whole-leaf Aloe Vera has attracted
much attention and is presented by its manufacturers as providing extra
benefits. They often avoid mentioning that in order to remove the strong laxative elements
found in outer leaf, they must pass the whole liquid through charcoal
filters, which inevitably upsets the natural balance of nutrients found
in the gel. FLP does not have to risk the integrity of the product by
subjecting the gel to this filtering process. Since the traditional,
well-proven benefits of Aloe Vera are found in the gel, not the leaf
skin, FLP discards the useless skin, using them as natural fertilizers
in its aloe fields.
7.
Our Aloe Vera is not boiled. Boiling or pasteurization is cheaper and
faster. Excessive heat destroys the active ingredients. We use only
sub-pasteurization temperature (known as cool processing) to ensure
enzyme activity is preserved Cool processing locks in the nutrients
immediately after harvesting and enables the product to retain its full
potency for greater time.
8.
Our Aloe Vera is not reconstituted from freeze-dried gel. This is how
some companies can offer ‘double-strength product and so on. Our
product contain 100% stabilized Aloe Vera Gel, from plant to product to you.
9. 100% stabilized Aloe Vera is First ingredient on the labels of our drinks, gelly and lotions.
10. There is a complete 30 day retail money-back guarantee
on all our products, which is not offered on most store-bought. Aloe
Vera Forever Living Products Aloe Vera Gel has been declared by the
Food and Drug Testing Lab of New York to be ESSENTIALLY IDENTICAL that
found in a fresh leaf.
Halal certified forever living products
We are excited to announce that Forever Living Products
and Aloe Vera of America have been certified by the Islamic Food and
Nutrition Council of America (IFANCA) to market our qualifying products
as ‘Halal’. According to the rules of Halal – meaning ‘lawful’
or ‘permitted’ in Arabic – in order to be certified as acceptable
within their guidelines, the products must be proven not to contain any
alcohol or questionable ingredients of animal origin. Therefore, the
products listed here are certified as fit for consumption by Muslims.Forever Bee Pollen®
Forever Bee Propolis®
Forever Royal Jelly®
Forever Nature-Min®
Forever Gin-Chia®
Forever Absorbent-C®
Fields of Greens®
Forever Multi-Maca®
Forever Vision®
Forever Kids®
Forever Lycium Plus®
Forever Ginkgo Plus®
Forever Arctic-Sea®
Forever A-Beta-Care®
Forever Garlic-Thyme®
Forever Garcinia Plus®
Forever B12 Plus®
Forever Calcium®
Forever Echinacea Supreme®
Forever Pro 6®
Forever Active HA®
and many more.
The ‘Crescent M Halal’ certification will be an important addition to our list of other product certifications including the IASC Seal of Approval, PETA certification, and the Islamic Society and Kosher approvals. To learn more about IFANCA or Halal, please visit their website at www.ifanca.org
Kosher certified forever living products
Aloe Berry Nectar®
Aloe Vera Gel®
Aloe Vera Juice®
Aloe Bits n' Peaches®
Forever Absorbent-C®
Aloe Blossom Herbal Tea®
Fields of Greens®
Forever Bee Pollen®
Forever Bee Propolis®
Forever Bee Honey®
Forever B12 Plus®
Forever Calcium®
Forever Ginkgo Plus®
Forever Kids®
Forever Lycium Plus®
Forever Nature-Min®
Aloe Lips with Jojoba®
Forever Bright toothgel®
Forever Gin-Chia®
Forever Multi-Maca®
Forever Pomesteen Power®
Forever Pro6®
Forever Echinacea Supreme®
Forever Vision®
Forever Aloe2go®
Forever Nature's 18®
Forever Active Probiotic®
Forever Lean®
Forever Fizz®
Forever CardioHealth®
